Approach | GameCHANGE

Some Moves Are Designed to Surprise.
Others Get Announced.

Put both moves to work in the right combinations

GameCHANGE helps stake out unique positions – clear values, emerging tech, industry leadership, service excellence – with a clear gameplan.

Build on a foundation of success
Introduce a new team or offering
Competitive response and crisis planning

Copywriting / Editing / Messaging / Brand Positioning / Relaunch Strategy
Knowledge Exchange / Market Research / Go-To-Market Advisory / Client Communities / Social Media Planning / Custom Project Management

Only What You Need

No cookie-cutter packages here. We explore the best fit and resources you already have. GameCHANGE isn’t for everyone, so we start with questions. Some work is advisory, other projects call for a complete outsource partner to deliver a print/web magazine or a website or a full collateral set and social content library.

Case Files

New logo and identity package, GTM collateral

Rebrand, logo, collateral on sustainable energy

This small company had a growth sprint when financial incentives for commercial-grade renewable energy projects made sustainability attractive to industrial property owners and government agencies. Consulting studies and installations of wind turbines, solar panels and photo-voltaic heat/electric were rolling, but Boreal Renewable needed a brand refresh and new collateral to be ready for GSA and federal sales.

We developed one-pagers on projects for Philips Lightolier, U.S. Dept. of Veterans Affairs and Boston’s Museum of Science. Our team delivered a new brand identity, a rebuilt website and content library with templates and supporting materials for proposals. Examples from this program are seen HERE.

Pivoting from consumer to B2B

A food producer was exiting the retail field and transitioning to a new corporate name, new business model and the new CEO wanted marketing advice. The company was actively seeking financing while making other significant changes – with an overloaded marketing team and a major sponsored event within 60 days. Gamechange stepped in with media relations training, advice on agency support and strategic corporate story to connect the dots effectively.

Finding new channels

In 2022, venture-backed Intricately was a California-based data analytics company that tracked cloud computing trends to forecast the industry’s growth. Yet it had hours of executive podcast interviews, critical research and “I told you so” predictions locked away on various Internet sites. Gamechange built a series of reports, blog and social media assets that highlighted the company’s record of anticipating the impact of cloud business players and their next big moves.

Automating bottom line success

Gamechange worked with RSM and its financial process consulting team on getting its top performers to share ways that leading CFOs use culture and technology to increase speed, improve accuracy and drive bottom-line gains. The E-book “Financial Model as Innovation Flywheel” e-book gathered advice and how-to steps on using budget and finance to advance daily business operations.

Small business web wins

A web marketing agency owner recognized the need to tell prospects and clients WHY local search and other tactics were shifting. Together, we used SEO and keyword strategies for maximum local impact to anchor years of insights on Google optimization. Articles clearly explained search tactics, along with updates or penalties for email or web content to help (or hurt) online reputation. Gamechange authored and edited this series – just in time for AI and another wave of new tools to create another seismic move hitting place-based companies.

From idea to print magazine + website in sub-90 days

A California-based, global consulting group wanted to showcase its experts. We created a team to build a quarterly print/web magazine for executives with strategic, industry-focused and advisory articles. A mix of advisory and corporate journalism combined Berkeley Research Group’s research with work from skilled outside writers and independent academic experts.

ThinkSet launched its first issue, podcast interviews and website with independent articles spanning cybersecurity in corporate acquisitions, private equity fund management, health care investment. It also developed significant internal knowledge and community benefits.

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Some Moves Are Designed to Surprise. Others Get Announced.